{"id":1512,"date":"2026-03-16T12:34:22","date_gmt":"2026-03-16T17:34:22","guid":{"rendered":"https:\/\/strata-analytics.us\/?post_type=customer-story&#038;p=1512"},"modified":"2026-04-29T16:27:37","modified_gmt":"2026-04-29T21:27:37","slug":"real-time-and-machine-learning-for-marketing-campaigns","status":"publish","type":"customer-story","link":"https:\/\/strata-analytics.us\/es\/customer-story\/real-time-and-machine-learning-for-marketing-campaigns\/","title":{"rendered":"Tiempo real y aprendizaje autom\u00e1tico en campa\u00f1as de marketing"},"content":{"rendered":"<h3 class=\"wp-block-heading has-medium-font-size\">Situaci\u00f3n\/Escenario previo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operaci\u00f3n de campa\u00f1a por lotes<\/li>\n\n\n\n<li>Se env\u00edan demasiados mensajes a los usuarios con poco o ning\u00fan contexto.<\/li>\n\n\n\n<li>No se env\u00edan ofertas en funci\u00f3n de las acciones del usuario final (compra, recarga de saldo, etc.).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Desaf\u00edos del cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los suscriptores se quejan de recibir demasiados mensajes.<\/li>\n\n\n\n<li>Se enviaron incentivos a casi todos los suscriptores sospechosos.<\/li>\n\n\n\n<li>C\u00f3mo automatizar las campa\u00f1as contextuales en tiempo real<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Soluci\u00f3n Strata \/ Facilitadores clave<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campa\u00f1as en tiempo real para ofertas oportunas, adecuadas y relevantes.<\/li>\n\n\n\n<li>Cre\u00e9 un algoritmo para predecir la probabilidad de recargar o usar el saldo.<\/li>\n\n\n\n<li>Implementar una pol\u00edtica de contacto que combine campa\u00f1as de procesamiento por lotes y en tiempo real.<\/li>\n\n\n\n<li>Realizar grupos de control y pruebas A\/B para analizar los efectos de las ofertas y las campa\u00f1as.<\/li>\n\n\n\n<li>Panel de an\u00e1lisis para la monitorizaci\u00f3n del rendimiento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Resultado<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las ofertas contextuales en tiempo real se ajustan al contexto y la actividad del suscriptor.<\/li>\n\n\n\n<li>Los consumidores perciben la singularidad de sus ofertas.<\/li>\n\n\n\n<li>Aumento del rendimiento de la campa\u00f1a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-531e58e1 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#f8fbff;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los primeros seis meses del programa CBM y Automatizaci\u00f3n de Marketing, los incentivos para los suscriptores disminuyeron en 42%, y la tasa de adopci\u00f3n aument\u00f3 en 29%.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Proveedor de servicios en 14 pa\u00edses del Caribe.<\/p>","protected":false},"featured_media":3824,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1372],"class_list":["post-1512","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry","category-telco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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