{"id":1703,"date":"2026-03-17T14:42:02","date_gmt":"2026-03-17T19:42:02","guid":{"rendered":"https:\/\/strata-analytics.us\/?post_type=customer-story&#038;p=1703"},"modified":"2026-04-29T16:27:23","modified_gmt":"2026-04-29T21:27:23","slug":"maximizing-the-upsell-cross-sell-opportunity","status":"publish","type":"customer-story","link":"https:\/\/strata-analytics.us\/es\/customer-story\/maximizing-the-upsell-cross-sell-opportunity\/","title":{"rendered":"Maximizar las oportunidades de venta adicional\/cruzada"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Situaci\u00f3n\/Escenario previo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las campa\u00f1as se dirigieron principalmente a la fase final del ciclo de vida del cliente.<\/li>\n\n\n\n<li>Proceso de incorporaci\u00f3n limitado, que depende en gran medida de la capacidad del centro de contacto.<\/li>\n\n\n\n<li>La estrategia 100% de Upsell se llev\u00f3 a cabo mediante una intervenci\u00f3n humana de alto costo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desaf\u00edos del cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo aprovechar los datos para maximizar las ventas adicionales.<\/li>\n\n\n\n<li>Capacidad para realizar cambios estrat\u00e9gicos en la campa\u00f1a y mejorar el tiempo de comercializaci\u00f3n y la ejecuci\u00f3n.<\/li>\n\n\n\n<li>Procesos de campa\u00f1a totalmente automatizados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soluci\u00f3n Strata \/ Facilitadores clave<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatizar los flujos de datos dentro del marco DataOps, incluyendo informes y alarmas, para escalar y garantizar la seguridad en la ejecuci\u00f3n de las ventas.<\/li>\n\n\n\n<li>Los scripts con m\u00faltiples par\u00e1metros permiten a los clientes realizar ajustes en las campa\u00f1as seg\u00fan sea necesario, con un impacto relevante en la producci\u00f3n.<\/li>\n\n\n\n<li>Procesamiento de eventos en tiempo real (pedidos de servicio y pagos)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resultado<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento significativo de la adopci\u00f3n durante la campa\u00f1a inicial del ciclo de vida (incluso antes de la activaci\u00f3n).<\/li>\n\n\n\n<li>Proceso de selecci\u00f3n de objetivos totalmente automatizado<\/li>\n\n\n\n<li>El tiempo de ejecuci\u00f3n se redujo significativamente.<\/li>\n\n\n\n<li>La facilidad de contacto con los clientes aument\u00f3 en 17% y la tasa de conversi\u00f3n mejor\u00f3 en 21%.<\/li>\n\n\n\n<li>Los ingresos por ventas adicionales aumentaron en 11%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-531e58e1 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#f8fbff;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las conversiones de venta adicional de banda ancha durante el primer a\u00f1o de vida del cliente aumentan en 23%, lo que incrementa el valor de vida del cliente en 6% y reduce el costo de ventas para VAS en 27%.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Proveedor l\u00edder de servicios de internet de banda ancha por cable\/fibra \u00f3ptica en Chile.<\/p>","protected":false},"featured_media":3821,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1372],"class_list":["post-1703","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry","category-telco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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