{"id":1723,"date":"2026-03-17T15:18:55","date_gmt":"2026-03-17T20:18:55","guid":{"rendered":"https:\/\/strata-analytics.us\/?post_type=customer-story&#038;p=1723"},"modified":"2026-04-29T16:26:34","modified_gmt":"2026-04-29T21:26:34","slug":"boost-customer-experience-with-google-cdp","status":"publish","type":"customer-story","link":"https:\/\/strata-analytics.us\/es\/customer-story\/boost-customer-experience-with-google-cdp\/","title":{"rendered":"Mejora la experiencia del cliente con Google CDP."},"content":{"rendered":"<h3 class=\"wp-block-heading\">El desaf\u00edo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de una visi\u00f3n integral del cliente (360 grados) que abarque todas las l\u00edneas de negocio para ofrecer una experiencia del cliente personalizada y coherente a trav\u00e9s de canales digitales y no digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La soluci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integraci\u00f3n de m\u00faltiples fuentes de datos con diferentes identificadores para crear una visi\u00f3n integral del cliente, que abarque datos financieros, operativos y comerciales, as\u00ed como todas las interacciones a trav\u00e9s de canales digitales y no digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apoyo a los procesos de transformaci\u00f3n empresarial que facilitan la colaboraci\u00f3n entre diferentes \u00e1reas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiencia en el sector para priorizar los datos y casos de uso relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procesos de activaci\u00f3n y conversi\u00f3n de audiencia omnicanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-531e58e1 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#f8fbff;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primera versi\u00f3n operativa lograda en tan solo 4 meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una visi\u00f3n integral del cliente a 360 grados que unifica todos los identificadores de clientes y hogares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trazabilidad de las interacciones y transacciones con los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experiencia omnicanal consistente.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los datos consistentes, actualizados e integrados son esenciales para una estrategia de interacci\u00f3n con el cliente de primer nivel. Google CDP proporcion\u00f3 a los equipos de marketing un conocimiento profundo del comportamiento y los intereses de los clientes, llevando la experiencia del cliente a un nivel superior.<\/p>","protected":false},"featured_media":3810,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[1372],"class_list":["post-1723","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry","category-telco"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/1723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story"}],"about":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/types\/customer-story"}],"version-history":[{"count":2,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/1723\/revisions"}],"predecessor-version":[{"id":4405,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/1723\/revisions\/4405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media\/3810"}],"wp:attachment":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media?parent=1723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/categories?post=1723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}