{"id":5705,"date":"2026-05-13T13:10:43","date_gmt":"2026-05-13T18:10:43","guid":{"rendered":"https:\/\/strata-analytics.us\/?post_type=customer-story&#038;p=5705"},"modified":"2026-05-13T13:10:43","modified_gmt":"2026-05-13T18:10:43","slug":"customer-data-platform-development-for-new-fintech","status":"publish","type":"customer-story","link":"https:\/\/strata-analytics.us\/es\/customer-story\/customer-data-platform-development-for-new-fintech\/","title":{"rendered":"Desarrollo de una plataforma de datos de clientes para una nueva empresa Fintech."},"content":{"rendered":"<section class=\"case-study-summary\">\n  <div class=\"case-study-grid\">\n    <div class=\"case-study-column\">\n      <div class=\"case-study-block\">\n        <h2>Situaci\u00f3n previa \/<br>Gui\u00f3n:<\/h2>\n        <ul>\n          <li>\n            Diferentes soluciones para interactuar con la audiencia y gestionar la comunicaci\u00f3n para el manejo de eventos en tiempo real, y Google Ads para publicidad en l\u00ednea.\n          <\/li>\n          <li>\n            Las comunicaciones se definen por el servicio (m\u00f3vil, fijo y otros) y se gestionan de forma independiente para cada herramienta.\n          <\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-study-block\">\n        <h2>Desaf\u00edos del cliente:<\/h2>\n        <ul>\n          <li>\n            Creaci\u00f3n de una base de datos integrada de informaci\u00f3n del cliente que sienta las bases para el primer MVP de &quot;billetera virtual&quot;.\u201c\n          <\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"case-study-column\">\n      <div class=\"case-study-block\">\n        <h2>Resultado:<\/h2>\n        <ul>\n          <li>\n            Disponibilidad de datos sobre la situaci\u00f3n, el estado y las transacciones realizadas a trav\u00e9s de la aplicaci\u00f3n, as\u00ed como el historial de contactos y comunicaciones con los suscriptores.\n          <\/li>\n          <li>\n            Datos de atenci\u00f3n al cliente en la empresa, que alimentan otros sistemas.\n          <\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-study-block\">\n        <h2>Resultados:<\/h2>\n        <p>\n          Mayor penetraci\u00f3n en el mercado de monederos virtuales por parte de 12% y capacidad para realizar ventas cruzadas con otros productos ofrecidos por la empresa.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">Soluci\u00f3n Strata \/ Factores clave para su habilitaci\u00f3n:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desarrollar una plataforma de datos de clientes (CDP) compatible con diferentes servicios de Google.<\/li>\n\n\n\n<li>Lider\u00e9 un equipo multidisciplinario con empleados de diferentes sectores de la empresa.<\/li>\n\n\n\n<li>Entregar el primer MVP para el producto de \u201cbilletera virtual\u201d.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Prior Situation \/Scenario: Different solutions for interacting with audience and managing communication for real-time event handling, and Google Ads for online advertising Communications are defined by service\u2013mobile, fixed, and others\u2013 and independently managed for each tool Client Challenges: Creating an integrated database of customer information building the basis for the first MVP for \u201cVirtual wallet\u201d [&hellip;]<\/p>\n","protected":false},"featured_media":5707,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[],"class_list":["post-5705","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story"}],"about":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/types\/customer-story"}],"version-history":[{"count":2,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5705\/revisions"}],"predecessor-version":[{"id":5708,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5705\/revisions\/5708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media\/5707"}],"wp:attachment":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/categories?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}