{"id":5724,"date":"2026-05-14T09:38:48","date_gmt":"2026-05-14T14:38:48","guid":{"rendered":"https:\/\/strata-analytics.us\/?post_type=customer-story&#038;p=5724"},"modified":"2026-05-14T09:38:48","modified_gmt":"2026-05-14T14:38:48","slug":"customer-data-platform-development-for-new-fintech-2","status":"publish","type":"customer-story","link":"https:\/\/strata-analytics.us\/es\/customer-story\/customer-data-platform-development-for-new-fintech-2\/","title":{"rendered":"Desarrollo de una plataforma de datos de clientes para una nueva empresa Fintech."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Situaci\u00f3n\/Escenario previo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diferentes soluciones para interactuar con la audiencia y gestionar la comunicaci\u00f3n en tiempo real durante la organizaci\u00f3n de eventos, y Google Ads para publicidad online.<\/li>\n\n\n\n<li>Las comunicaciones se definen por el servicio (m\u00f3vil, fijo y otros) y se gestionan de forma independiente para cada dispositivo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desaf\u00edos del cliente:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creaci\u00f3n de una base de datos integrada de informaci\u00f3n del cliente que sirva de base para el primer producto m\u00ednimo viable (MVP) de &quot;billetera virtual&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Soluci\u00f3n Strata \/ Factores clave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desarrollar una plataforma de datos de clientes (CDP) compatible con diferentes servicios de Google.<\/li>\n\n\n\n<li>Lider\u00e9 un equipo multidisciplinario con empleados de diferentes sectores de la empresa.<\/li>\n\n\n\n<li>Entregar el primer producto m\u00ednimo viable (MVP) para la &quot;billetera virtual&quot;.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultado:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disponibilidad de datos sobre la situaci\u00f3n, el estado y las transacciones realizadas a trav\u00e9s de la aplicaci\u00f3n, as\u00ed como el historial de contactos y comunicaciones con los suscriptores.<\/li>\n\n\n\n<li>Datos de atenci\u00f3n al cliente de la empresa, que alimentan otros sistemas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultados:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mayor penetraci\u00f3n en el mercado de monederos virtuales por parte de 12% y capacidad para realizar ventas cruzadas con otros productos ofrecidos por la empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Prior Situation \/ Scenario: Client Challenges: Creating an integrated database of customer information building the basis for the first MVP for \u201cvirtual wallet\u201d. Strata Solution \/ Key Enablers: Outcome: Results: Increased virtual wallet market penetration by 12% and ability to cross sell with other products offered by the company.<\/p>","protected":false},"featured_media":5707,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","footnotes":""},"categories":[1373],"class_list":["post-5724","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry","category-fintech"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story"}],"about":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/types\/customer-story"}],"version-history":[{"count":3,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5724\/revisions"}],"predecessor-version":[{"id":5727,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/customer-story\/5724\/revisions\/5727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media\/5707"}],"wp:attachment":[{"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/media?parent=5724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strata-analytics.us\/es\/wp-json\/wp\/v2\/categories?post=5724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}