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Customer Story

Flow CWC Improves CX by using Consolidated Data from a Serverless Data Mart

Decision-making can be overwhelming when data comes from multiple sources with different structures, and standardization demands a lot of manual work. Consolidated data with a unified structure is the key to delivering an exceptional customer experience.


The challenge

Decision-making can be overwhelming when data comes from multiple sources with different structures, and standardization demands a lot of manual work. Consolidated data with a unified structure is the key to delivering an exceptional customer experience.

The solution

The automated population of a new Data Mart was implemented, creating a unified data structure for all countries. This ensures that KPIs and all information used for support and decision-making are standardized.

The Data Mart was built using a Serverless Architecture on the AWS Cloud to facilitate maintenance, scalability, and data availability. Below, we list some of the services used in the solution:

Storage & Data

  • Amazon S3: For scalable object storage, including data files to be queried by Amazon Athena.
  • Amazon Redshift Serverless: For Historical Data.
  • Amazon Athena: For querying Databases & Tables.
  • AWS Lake Formation: For centralized permission management and data sharing.
  • AWS Direct Connect: For a dedicated network connection to AWS.

Compute & Code

  • AWS Lambda: Serverless Python Functions used to clean, process, and ingest data, generate mappings, and monitor the solution.
  • AWS CodeCommit: Used for Source Control Management.
  • AWS CodeBuild: Used for deployments needed for the solution.

Security

  • AWS Identity and Access Management (IAM): Manages identities and their permissions, configured to follow least-privilege principles.
  • Amazon GuardDuty: Continuously monitors the AWS account for anomalous behaviors and events.

Monitoring

  • AWS CloudTrail: Tracks Administrative Events in the account.
  • Amazon CloudWatch & Amazon Simple Notification Service (Amazon SNS): Monitors Metrics and Admin events logged by CloudTrail, and uses an Amazon SNS topic to notify interested parties if needed.
  • AWS Cost Explorer: Tracks costs and supports reporting.

Results

Up-to-date consolidated data ready for reporting and other analytical tasks to provide a better customer experience for customers in all 15 countries.

Customer Stories

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