A Cloud-Based AI/ML solution designed for strategic control over margins without losing sales. Its main goal is to generate real-time, highly personalized product recommendations, focusing on both conversion chances and profitability.
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TAI optimizes discounts to safeguard margins and uses intelligent cross-selling to deliver relevant value.
It is perfect for large organizations that need multi-variable, high-accuracy forecasting for essential processes like resource planning, budgeting, and supply chain optimization.
For online product and content recommendations.
To optimize top-up offers, bundles, and retention campaigns.
For dynamic website personalization and content recommendations.
In real-world implementations, Smart Recommendation has shown a significant impact on commercial performance.
UP to 4%
Net Sales increase
+ 2.4 pp
Conversion rate
UP to 14%
Boost in revenue
Smart Recommendation combines Strata's proprietary models, AWS Personalize capabilities, and a Real-Time Decisioning Engine (RTDM) that ranks recommendations based on a key economic criterion.
Transforms customer interactions into real-time personalized offers that increase conversions and loyalty.
Its functionality is based on the sequential integration of these key components.
Step 01
Step 03
The outcomes derived from Strata’s models are integrated with the AWS Personalize Service, leveraging native cloud-based personalization capabilities.
Step 03
The workflow ends with integration into the Strata Real-Time Decision Making (RTDM) Solution to ensure hyper-personalized recommendations are delivered and acted on in real time.
Step 01
The system's foundation starts with the application of Strata's Machine Learning Models Portfolio.
Step 02
The outcomes derived from Strata’s models are integrated with the AWS Personalize Service, leveraging native cloud-based personalization capabilities.
Step 03
Recommendation Weighting with a Profitability Focus is applied, integrating the economic criterion to maximize the business value of each suggestion.
Step 04
The workflow ends with integration into the Strata Real-Time Decision Making (RTDM) Solution to ensure hyper-personalized recommendations are delivered and acted on in real time.
