The challenge
Development of a comprehensive 360 customer view encompassing all LOBs to deliver a personalized and consistent customer experience across digital and non-digital channels.
The solution
Integration of multiple data sources with different IDs to create a 360-degree view of the customer, encompassing financial, operational, and commercial data, as well as all interactions across digital and non-digital channels.
Support for business transformation processes that facilitate collaboration across areas.
Industry expertise to prioritize relevant data & use cases.
Omnichannel audience activation & conversion processes.
Results
First operational version achieved in just 4 months.
A comprehensive 360-degree customer view unifying all customer and household identifiers.
Traceability of customer interactions & transactions.
Consistent omnichannel experience.
