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Customer Story

MLOps Framework Solution for ML Business Problems

Propensity for Involuntary Churn Model for a Telecommunications Company in LATAM


Prior Situation / Scenario

  • Business Problem: rising number of subscribers experiencing involuntary churn.
  • Over 50% of machine learning projects never reach production due to labor-intensive and inconsistent workflows.
  • Manual improvements of ML models are made in response to performance deterioration.
  • Lack of scalability and a high impact of staff turnover because of dependency on key personnel.

Client Challenges

  • Estimate the daily likelihood of involuntary churn (score/prediction) for each customer to improve Retention & Collection campaigns.
  • Manage the lifecycle of the ML solution.
  • Standardize operational processes.
  • Enable or disable functionality remotely without deploying new code.
  • Use automatic and self-healing ML models (retraining).
  • Address misuse of talent: a high volume of manual tasks and low business-impact tasks.

Strata Solution/ Key Enablers

  • High-performance, leading-edge ML algorithm portfolio
  • ML Solution as a Product
    • Deployed in the customer cloud account
    • ML Model Development and Operationalization Manual
  • Serverless and Event-Driven System
  • Agile development: MVP + incremental functionalities

Outcome

MLOps Framework:

  • Highly scalable and available architecture
  • Delivered as a product with capabilities to: Data Processing, Prediction, Monitoring, Automatic Retraining (model optimization).
  • Fast time to market with one-click deployment to production.
  • Supports agile development through granular releases into production (MVP).
  • Standardized, easy-to-control, operation, and maintenance​ of ML solutions.

Results

10% increase in Retention & Collection campaigns.

90% reduction in manual operational tasks and unintentional errors.

70% less effort in later releases (new markets) due to a replicable and scalable architecture.

100% of the analytical team focusing on model performance development and improvement (effective use of talent).

95% reduction in time to deployment.

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