Prior Situation / Scenario
- Business Problem: rising number of subscribers experiencing involuntary churn.
- Over 50% of machine learning projects never reach production due to labor-intensive and inconsistent workflows.
- Manual improvements of ML models are made in response to performance deterioration.
- Lack of scalability and a high impact of staff turnover because of dependency on key personnel.
Client Challenges
- Estimate the daily likelihood of involuntary churn (score/prediction) for each customer to improve Retention & Collection campaigns.
- Manage the lifecycle of the ML solution.
- Standardize operational processes.
- Enable or disable functionality remotely without deploying new code.
- Use automatic and self-healing ML models (retraining).
- Address misuse of talent: a high volume of manual tasks and low business-impact tasks.
Strata Solution/ Key Enablers
- High-performance, leading-edge ML algorithm portfolio
- ML Solution as a Product
- Deployed in the customer cloud account
- ML Model Development and Operationalization Manual
- Serverless and Event-Driven System
- Agile development: MVP + incremental functionalities
Outcome
MLOps Framework:
- Highly scalable and available architecture
- Delivered as a product with capabilities to: Data Processing, Prediction, Monitoring, Automatic Retraining (model optimization).
- Fast time to market with one-click deployment to production.
- Supports agile development through granular releases into production (MVP).
- Standardized, easy-to-control, operation, and maintenance of ML solutions.
Results
10% increase in Retention & Collection campaigns.
90% reduction in manual operational tasks and unintentional errors.
70% less effort in later releases (new markets) due to a replicable and scalable architecture.
100% of the analytical team focusing on model performance development and improvement (effective use of talent).
95% reduction in time to deployment.