Prior Situation / Scenario:
- Different solutions for interacting with audience and managing communication for real-time event handling, and Google Ads for online advertising.
- Communications are defined by service–mobile, fixed, and others–and independently managed for each tool.
Client Challenges:
Creating an integrated database of customer information building the basis for the first MVP for “virtual wallet”.
Strata Solution / Key Enablers:
- Develop a customer data platform (CDP) supported by different Google services.
- Led a multi-disciplinary team with employees from different sectors of the company.
- Deliver the first MVP for the “virtual wallet” product.
Outcome:
- Data availability of situation, status, and transactions made through the application and history of contacts and communications to subscribers.
- Data of customer services in the company, which feed other systems.
Results:
Increased virtual wallet market penetration by 12% and ability to cross sell with other products offered by the company.
